The Telecom Regulatory Authority of India (TRAI) has come up with THE TELECOM COMMERCIAL COMMUNICATIONS CUSTOMER PREFERENCE (SIXTH AMENDMENT) REGULATIONS, 2011. The details for the same can be found at the following link (6th Amendment, 5th Sept 2011). These regulations will be effective from 27th September 2011.

How does it affect you as our customer?
This regulation will affect you in three ways:
  • You will receive SMS alerts only on non-NCPR (National Customer Preference Registry).
  • We cannot send SMS to you before 9:00 AM and after 9:00 PM. This is for all consumers irrespective of the National Do Not Call Registry (NDNC) list.
  • Our SMSes cannot have the sender ID ioEYE (that we presently have). It will be a number as specified in TCCCP Regulations.
What will not change?
We will continue to send alerts and alarms over email to you.
How can you continue to receive SMS?
We have taken care in migrating to the new regulations to make the transition smooth for you. The TCCCPR has now come up with National Customer Preference Registry (NCPR) where you can receive messages for categories you have unblocked. NCPR has two categories of SMS:
  • Transactional – SMS sent by a licensee financial institute, airlines, or educational institution. There are no time restrictions on sending these SMS.
  • Commercial - Currently, all other messages will be ‘Commercial’ messages.
If you wish to continue to receive SMS notifications from, please send "STOP" to 1909 to de-register from DND
What is the penalty, if we continue sending SMS to NCPR numbers?
If a consumer on NCPR list, files a complaint - after sixth such complaint received against a company – It will be fined rupees seven lakhs and will be blacklisted.

We have taken up this regulation seriously and are following every rule. As a company policy, we will only allow SMS delivery to non-NCPR numbers.


atin's picture

We have now resumed service of sending ioEYE transactional SMS on DND registered numbers.